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About Us

AJ and Beau started Brothers Insurance Group with a mission to provide competitive pricing, superior customer service, and the protection you deserve from your insurance agents. Growing up in a small town, they noticed a need when other agencies were leaving these communities, and they made it their goal to fill that void—starting in Luck, WI.

As an independent agency, we work with multiple carriers to find the right coverage for your specific needs. We pride ourselves on being there when you need us most—answering your calls, responding to your emails, and providing guidance every step of the way. Rooted in faith and driven by service, we are committed to building long-lasting relationships with our clients and supporting the communities we call home.

An Independent Advantage

We are Independent Agents in New Richmond, Wisconsin, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Brothers Insurance Group LLC represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it’s up to you to make the final choice.

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Customer Reviews

Great guys to work with, highly recommend for home and auto insurance!

Kailey B

AJ helped me get my BOP and Work Comp set up. He got me better coverage and...

Paul R

AJ was extremely helpful in setting up my auto-insurance. He made the whole...

Hunter S